Category Archives: antiques selling

Art Deco Advertising from 1930’s

One weekend I happened two drop my Grandson off so he could participate in working a computer project which focused on the future; I stopped at a flea market and picked and found some Art Deco magazines from the 1930’s which focused on the future at that time.

dsc04861The Advertising is bold, strong lines, and even in the Depression; bright, expensive silver ink is seen most are for cars or items for in home as the Prohibition against Liquor.  Prohibition was bad for the economy though you could drink what you had stashed away, theaters and restaurants lost money, many lost lives drinking “bathtub gin”. Some States didn’t  bother to enforce it.  By 1932 it was it repealed. These magazines are from 1931 so they  all have root beer ads and car advertising.  Cars were expensive then, you have do the numbers and figure what someone made.  A Cadillac was out of most person’s reach.


The most surprising was the Cadillac , unemployment was at it lowest in 1931. Cadillac went overseas to France and hired the well know illustrated Leon Benigni (1892-1948) , who had already done 1930’s advertising for Cadillac, as well as  Lucien Lelong, Edward Molyneux and Jean Patou to create incredible matching fashions along with these stunning automobiles. The gold and silver inks used in the advertising make these works of art. They were featured in 17 magazines. They had a V8,V12,v16 Cadillac and LaSalle featured. In the case of the Cadillac and LaSalle there were many variation of the same illustration in color, so you may find several varieties of the same car.


They were not the only ones to use the expensive silver futuristic ink in advertising. Alcoa did as  well. The bright Art Deco designed aluminum showed how products would look in the future and the curved lines had already had begun to be popular. The curved lines of my Father’s generation’s  have become popular once again; look at your phones, computers, the popular home decorating magazines and you see the Art Deco lines. The technological promise and excitement of an older generation is seen in a younger one trying to save the world from climate change, war, disease, making the world use renewable energy, and so much more. dsc04840


The Treasure Box….. a lesson in life…

Everyone has something they gravitate towards when they collect, or go to a swap meet or flea market.  For my wife it is boxes, more specifically boxes with things in them. Little mysteries or puzzles waiting to be unraveled.  Most people avoid these boxes. She looks for boxes which haven’t been touched in generations.  The complete frustrating life of human being long passed, tangled up in bits of letters, photographs, bits of jewelry long forgotten.  For her this is a TREASURE BOX.  The past comes alive. Recently she found one. I make it clear they are not my joy, they are hers. The hunt is on…


Inside is a bunch of old photographs of various ages. Yes they have probably long since passed on.  A few teacher’s certificates and writing.  On starts the hunt.  She has figured out that the owner of the Box was Edna Elinor Pittam.  Edna was born 14 March 1876 in Johnson Co Nebraska. She became a teacher and earned on certificate in 1890 when she was 14 years old.  That may sound extremely young, but it was normal.  My wife’s Grandmother taught school in Oklahoma and earned hers very young as well.  There were few options for women in the 1890’s.  There were not many options much latter on either. Edna earned another certificate in 1896 , this one says Second Grade Certificate. To be honest I am not sure what the that means in this day and age.


Slowly she puts the pieces of the past together to learn that Edna Elinor Pitam married on 16 February 1898 (she was 21) to Clarence Alonzo Underwood (he was born 25 Dec 1873) in Vesta, Nebraska.  She may have continued to teach.  There is a picture of school children and an American flag with 48 stars (this flew from July 4th 1912 to July 3rd 1949). Edna and Clarence had five children.  The first was born in 1901, Harold Pittam Underwood. The next was Gerald Millard Underwood born 30 Jan 1904 – died 31 Jan 1904.  I have never lost a child.  I have known others that have,  it is a bone deep pain that only they can truly know. That is all I will say on that matter.  I can not imagine this woman’s grief or her husband’s.  I know childhood death rates were extremely high in the early 1900’s.  We don’t know what he died of, only that he lived for one day.  Edna was not yet 28.  Everett Cedric Underwood was born 4 Oct. 1905, then came Edwin Bruce Underwood November 1907, and Dale Smith Underwood on the 12 Sept. 1913.  Edna passed away in Gage County, Nebraska 13 Jan 1921. She was hardy old, even by those standards.  She was only about 45 years old.  The youngest child would have been turning 8 that year.  Clarence Alonzo Underwood did remarry and had one more child in 1928.  That child had his name.  He out lived both his wives, and at least three of his children passing away 20 Jan 1965 in Pawnee City, Nebraska.


There was a picture of  a family grouping , several boys and smaller girls along with a tall man next to an older lady on crutches. Looks like an old model T in the background and a cemetery plot for the UNDERWOOD family. Taken in early 1920 or so.  Another older one from the 1910’s take of the PITTAM family plot.  One photograph post card looks to be from the 1920’s or so. There are several what are called Real Photograph Post Cards or RPPC’s. These replaced the the traditional Cabinet Cards. It wan’t until 1902 that Eastman Kodak made the paper with the pre-printed back, the following year they sold the special camera.  One is marked CHRISTENSEN  PHOTOGRAPHER NELSON NEBRASKA on the back as well. The picture is an early one, as it has the white boarder, and the child did not sit still. The picture is badly blurred.  Fragments of two families that became one.


Then there are several stories copied down in pencil.  A mystery at first. But simply , just that pieces of a story which had been copied more than likely for classwork or school. A lastly a silk ivory handkerchief.  I had no idea what that was about.  My wife told me it was a traditional item carried in Victorian times at your wedding. The finer silk the better.  You can see through this one.  It was often a gift given by a sister, of maid of honor, or your mother.  Something special you held on to and never used. A bride’s gift to pass on to your daughter one day.  This one is worn from sitting in the box among all these bits and pieces of Edna’s past. It still survives today.  Her story survives in part today.  Part due to the box she kept all those special items in , items which she felt were special.  The box may have been her jewelry box.


So a daughter, turned teacher, turned wife and mother.. and now we know her name and something of her life.  Those things may teach us a few things about life, love, family and priorities.

Antiques and Vintage is Dying? Or is it just a life cycle?


I am of the Baby Boomer generation born between 1946 and 1964.  Our parents, most born after WWI and before the Great Depression, lived through WWII, were products of their own experiences. So from their perspective  security was the founding block of that generation. They had grown up during chaos. Many saw and experienced  first hand the insecurities and loss, and would never escape the nightmares of it. They wanted nothing more than security for their family; the white picket fence, the house, the children. You get the picture, or you lived it the life experience .


Antiques was a huge business back then.  My wife remembers her parents going “antiquing” in Connecticut up in the Litchfield  area when she was on the way to summer camp.  They were looking at furniture. The stuff of primitive’s dreams. Simple farmhouse tables, dry sinks, corner hitches and cabinets. Some of that is still selling well. Not for the values it held then. American Coin Silver was king for a time back then.  When that generation downsized their collections, the Baby Boomers were there to collect.  So the Antique cycle stayed active.

At some point you have to downsize.  You find the larger home is no longer needed, the children are grown, who needs the expense, find something with a smaller footprint for ecology, and economy. Simplify. The Victorian antiques now need a new home, and are not going with you. You like your children, want furniture which is simpler and easy to deal with.  Some things stay, the Arts & Crafts table and chairs which work great with simple living room open dinning room kitchen.  Simpler lines.  The Art Nouveau Vase by  Emile Galle stays, some things just will not get downsized.  The point is, your children just don’t want or need, 90% of the stuff you have.  It goes to auction. My advise. Don’t go. Don’t even look at what it went for, you do not want to know. Look at it this way, you bought it because you loved it, you lived with it, now it goes to someone else.  Will it be valuable again. Yes. in about another 20 years or so.  There are cycles. and right now the cycle is downsizing.

You ask why?  Simple, housing is expensive. The millennials are the generation most want to sell to.  They  are basically defined as being born from 1982 to 2002.  Many are still in their teens. Those who are adults now, many have not yet hit thirty. Thirty is a reality check. Most who are now adults;

13% live in or near downtown cities, 63% live in other city neighborhoods or suburbs.

55% are renters, they pay a median of $925 a month, 21% live at home (they plan to move out in five years), 14% of millennials live in a household with three generations.

18% of all Millennials , that is 27% of those actually rent, share housing with roommates; 58% would love to have their own place.

Here is the important part, 60% work full time, 15% work part time, 27% feel they are underemployed.

Almost all expect to own a home eventually, though they are not sure that owning a house is a great investment. 9 out of 10 expect to live as well if not better than their parents have economically.

What does all that mean?  They are renters mostly. Or they live at home. They share their housing.  Housing is expensive. Not all are working, or working full time.  You need to have a place to put antiques  if you want to collect them.  Hard to do  without the money or place to put them.  This is the generation as a dealer you want to sell to , they are the next buyer generation. Unfortunately, they are not ready to buy like my father’s generation was or mine.  Maybe not as interested , but down the road another generation will be.

Keep that in mind as a dealer.  Be flexible. Keep in mind, you love the stuff, but no, the sales are not what they were even 15 years ago.  It won’t be like that for 20 years.  Pass on your knowledge to another generation who does care, then they will be ready to be great dealers. In the mean time, look to the trends and do what you can.

You have a whole set of china. Great. The stuff is wonderful.  But be prepared to break it up.  Your buyer may only want the desert plates, or the tea cups, or the dinner plates, to use with their plain white china (which they love) from Crate & Barrel. Keep that in mind. Same with everything.  Be prepared to think outside your perspective, your experiences. Ask them how they plan to use it, get ideas.  Even if you sell on line, communicate.  Ask to see a picture of the items being used. It will give you new ideas.


My wife loves simple lines.  She loves Ikea, she loves Mid Century, Primitives, Farmhouse. I love Victorian. So we have a mix in our house… to keep the peace.   Somehow it works.  She loves this farm table. It has stood up through many grandchildren’s projects,  many clock repairs, and some minor disasters.  It has simple lines, the perfect work surface, two drawers, and two cutting boards.  It works in today’s world, even in our small,  Mid Century home, with open floor plan.

That is a great buy even by Crate & Barrel standards.  Even better, it was much cheaper than anything I have ever seen in there.  Everyone we know wants that table, even the grandchildren! I have a grandson who calls “dibbs” on it!

No, it won’t be up for sale for another 20 years!  Maybe not even then.